SEO Specialist

Job Description

Join our team as an SEO Specialist in Durban, where you'll be pivotal in driving organic traffic to our clients' websites. You will be responsible for developing and implementing SEO strategies, conducting competitor analysis, and ensuring website content is optimized for search engines. This role requires a mix of creativity and analytical skills to enhance online visibility.

Responsibilities

• Execute on-page and off-page optimization strategies.
• Conduct technical SEO audits of websites.
• Collaborate with social media and paid search teams for integrated campaigns.
• Identify and resolve issues affecting website performance.
• Train team members on best SEO practices.
• Report on key performance indicators and metrics to measure SEO success.

Requirements

Education

• Bachelor's degree in Digital Marketing or Communications
• Master's degree is advantageous

Experience

• 5+ years in SEO with a strong portfolio of successful projects

Technical Skills

• Search Engine Algorithms
• Link Building Strategies

Soft Skills

• Creativity
• Project Management

Certifications

• HubSpot Inbound Marketing Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce SEO: Hands-on experience optimizing e-commerce websites for search engines.
• Familiarity with A/B testing: Knowledge of A/B testing methods to improve landing page performance.

Benefits

• Comprehensive health and wellness benefits
• Retirement savings plan with company match
• Work-from-home options available
• Generous leave policies including parental leave

Company Culture

• Inclusivity: We promote a diverse and inclusive work environment.
• Continuous Learning: We support continuous learning and provide resources for skill development.
• Work-Life Balance: We strive to ensure a healthy work-life balance for all employees.