Marketing Manager

Job Description

We are looking for a creative and results-oriented Marketing Manager to lead our marketing efforts in Cape Town. You will be responsible for developing and implementing marketing strategies to enhance brand awareness and drive customer engagement.

Responsibilities

• Lead the development of digital marketing initiatives to boost brand recognition.
• Evaluate the effectiveness of marketing campaigns and suggest improvements.
• Design and manage customer loyalty programs to retain existing clients.
• Coordinate with external vendors and agencies for marketing support.
• Foster a culture of creativity and innovation within the marketing team.
• Implement tracking systems to monitor campaign performance.
• Ensure compliance with marketing regulations and best practices.
• Act as the primary contact for media relations and public relations activities.

Requirements

Education

• Bachelor's degree in Marketing or related field
• MBA with a focus on marketing is advantageous

Experience

• 7+ years of marketing experience in a managerial role

Technical Skills

• Social Media Management
• PPC Campaigns

Soft Skills

• Creativity
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Familiarity with A/B Testing: Knowledge of A/B testing principles to enhance marketing campaigns.
• Knowledge of Email Marketing Strategies: Experience crafting successful email marketing campaigns.

Benefits

• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer matching
• Generous paid time off and holidays
• Employee discounts on products and services

Company Culture

• Continuous Learning: We are committed to the growth of our employees through continuous learning and professional development.
• Work Life Balance: We promote a healthy work-life balance, understanding that personal time is as important as work.
• Community Engagement: We support our team members' involvement in community service and outreach programs.