Market Research Analyst

Job Description

We're searching for a detail-oriented Market Research Analyst to join our Durban team. In this role, you will conduct comprehensive analyses of market trends, consumer behavior, and competitive landscapes to inform our strategic planning. Your insights will directly influence product development and marketing strategies, helping us stay ahead in a competitive environment.

Responsibilities

• Conduct qualitative and quantitative market research to gather relevant data.
• Analyze market trends, consumer preferences, and competitive analysis.
• Prepare clear and actionable reports based on research findings.
• Collaborate with various departments to align research with business strategies.
• Present insights and recommendations to stakeholders.
• Monitor industry developments and assess their potential impact on the company.
• Manage multiple projects simultaneously and meet deadlines effectively.

Requirements

Education

• Bachelor's degree in Statistics or Social Sciences
• Master's degree preferred

Experience

• 5+ years of relevant experience in market research

Technical Skills

• SPSS
• Excel

Soft Skills

• Time Management
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Experience with advanced statistical methods: Knowledge of regression analysis and predictive modeling.
• Familiarity with CRM software: Experience using CRM systems for tracking customer interactions.

Benefits

• Medical aid and health insurance
• Annual performance bonuses
• Flexible working hours
• Professional development opportunities

Company Culture

• Collaboration: We believe in working together to foster innovation and achieve outstanding results.
• Empowerment: We empower our employees to take initiative and own their projects.
• Respect and Diversity: We are committed to creating an inclusive environment where all voices are welcomed.