Market Research Analyst

Job Description

We're searching for a detail-oriented Market Research Analyst to join our Durban team. In this role, you will conduct comprehensive analyses of market trends, consumer behavior, and competitive landscapes to inform our strategic planning. Your insights will directly influence product development and marketing strategies, helping us stay ahead in a competitive environment.

Responsibilities

• Utilize advanced analytics to improve data-driven decision-making processes.
• Identify opportunities for new product development or service enhancements.
• Work with external research vendors to collect necessary data.
• Document and maintain research methodologies and data processes.
• Participate in strategic planning sessions to contribute research insights.

Requirements

Education

• Bachelor's degree in Statistics or Social Sciences
• Master's degree preferred

Experience

• 5+ years of relevant experience in market research

Technical Skills

• SPSS
• Excel

Soft Skills

• Time Management
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Experience in digital marketing research: Familiarity with online survey tools and digital analytics platforms.
• Knowledge of SQL: Basic understanding of SQL for data querying.

Benefits

• Comprehensive health insurance
• Incentives and bonuses based on performance
• Remote work options after the initial period
• Training and workshops funded by the company

Company Culture

• Continuous Improvement: We value continuous learning and professional development among our team members.
• Innovation: We encourage creative ideas and value forward-thinking in our projects.
• Work-Life Balance: We promote a healthy work-life balance, allowing our employees to thrive both personally and professionally.