Market Research Analyst

Job Description

As a Market Research Analyst at Market Insights Group, you'll be responsible for analyzing market trends and consumer preferences to provide actionable insights. You'll utilize a range of methodologies to gather data, assess competitor activities, and assist our clients in making informed business decisions.

Responsibilities

• Design and administer surveys to collect primary research data.
• Deliver presentations on research findings to internal and external stakeholders.
• Use analytical tools to forecast market trends and inform business strategies.
• Maintain databases of market research findings and ensure data integrity.
• Guide junior researchers and interns in research practices and methodologies.

Requirements

Education

• Bachelor's degree in Marketing, Sociology, or related field
• Master's degree is preferred

Experience

• 3-5 years of experience in market research or consumer insights

Technical Skills

• Tableau
• Customer Surveys

Soft Skills

• Critical Thinking
• Interpersonal Skills

Certifications

• Certified Insights Professional (CIP)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with consumer behaviour analysis: Expertise in analyzing how consumers engage with products.
• Proficiency in database management: Experience managing research data in databases.

Benefits

• Comprehensive medical and dental coverage
• 401(k) retirement plan with employer matching
• Professional development and training programs
• Work-life balance initiatives

Company Culture

• Innovation-Driven: We prioritize innovative ideas and methodologies to stay ahead in the market.
• Empowerment: We empower our employees to take initiative and lead projects.
• Flexibility: We offer flexible work arrangements to suit individual needs.