Social Media Marketing Specialist

Job Description

We are seeking a motivated Social Media Marketing Specialist to join our team in Cape Town. The ideal candidate will have a proven track record of creating engaging content and driving social media campaigns that enhance brand visibility. You’ll be responsible for developing, implementing, and managing our social media strategy in order to increase our online presence and improve marketing efforts and sales.

Responsibilities

• Craft high-quality content and visuals for social media channels.
• Optimize posts for maximum visibility and engagement.
• Collaborate with influencers and brand ambassadors for campaigns.
• Execute and analyze A/B testing for social media content.
• Develop audience personas to tailor content effectively.
• Establish a social media calendar to ensure consistent posting.
• Leverage analytics tools to evaluate campaign success and inform future strategies.

Requirements

Education

• Higher qualification in Digital Marketing or similar is preferred

Experience

• 3+ years of relevant experience in social media marketing, with proven results.

Technical Skills

• Facebook Ads
• Instagram Marketing

Soft Skills

• Analytical Thinking
• Adaptability

Languages

• English: Fluent

Advantageous

• Experience in influencer marketing: Ability to identify and collaborate with influencers to amplify campaigns.
• Familiarity with email marketing tools: Experience with tools like Mailchimp or Constant Contact to enhance outreach.

Benefits

• Comprehensive health cover and wellness programs.
• Generous leave benefits.
• Access to ongoing training and workshops.
• Support for work-life balance initiatives.
• Dynamic and inclusive work environment.

Company Culture

• Diversity: We celebrate diversity and are committed to creating an inclusive culture for all.
• Empowerment: Our employees are empowered to take initiative and lead projects.
• Community Engagement: We actively participate in community initiatives and encourage our employees to do the same.