SEO Specialist

Cape Town FULL TIME R25,000 - R33,333 / Month
(R300,000 - R400,000 / Year)

Job Description

As an SEO Specialist, you will play a critical role in optimizing our clients' websites to improve search rankings and drive organic traffic. You will be responsible for implementing SEO strategies, conducting keyword research, and analyzing competitor landscapes.

Responsibilities

  • Develop and execute comprehensive SEO strategies for clients.
  • Perform audits on client websites to identify technical SEO issues.
  • Assist in training team members on SEO principles and strategies.
  • Evaluate and improve content for multiple platforms including blogs and social media.
  • Contribute to overall digital marketing strategy with SEO insights.

Requirements

Education
  • Bachelor's degree in Digital Marketing or related field
  • Postgraduate qualifications are a plus
Experience
  • 4+ years of experience in SEO strategy and implementation
Technical Skills
  • Content Management Systems (WordPress)
  • HTML/CSS Basics
Soft Skills
  • Problem-solving
  • Teamwork
Certifications
  • HubSpot Content Marketing Certification
  • Bing Ads Certification
Languages
  • English: Fluent

Advantageous

  • Experience with conversion rate optimization (CRO): Knowledge and experience in improving conversion rates through testing.
  • Understanding of user experience (UX) principles: Ability to enhance site navigation and usability for better engagement.

Benefits

  • Comprehensive health insurance.
  • Staff wellness programs including gym memberships.
  • Work-from-home flexibility.
  • Regular training and development workshops.

Company Culture

  • Continuous Learning: We support ongoing education and skills development to keep our team at the cutting edge.
  • Flexible Work Arrangements: Our flexible work policies allow for a healthy work-life balance.
  • Empowerment: We empower our team members to take ownership of their work and strive for excellence.
Status: Closed