Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist in our Johannesburg office, you will play a pivotal role in crafting our online marketing strategy. You’ll be responsible for managing social media, email marketing, SEO optimization, and content creation to ensure our marketing initiatives reach the right audience effectively.

Responsibilities

• Design and execute SEO strategies to improve organic search visibility.
• Engage with audiences through active social media management.
• Work closely with sales and product teams to align marketing efforts.
• Conduct regular A/B testing to optimize email marketing campaigns.
• Generate reports to present insights and recommendations to management.
• Maintain brand consistency across all digital platforms.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of digital marketing experience

Technical Skills

• SEO
• Google Analytics
• Social Media Advertising

Soft Skills

• Creativity
• Analytical Thinking

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of pay-per-click advertising strategies and management.
• Familiarity with email marketing software: Experience using tools like Mailchimp or Constant Contact for email campaigns.

Benefits

• Competitive salary based on experience
• Health insurance and wellness programs
• Flexible working hours
• Opportunities for professional development

Company Culture

• Collaboration: We foster a team-oriented environment where everyone’s input is valued.
• Innovation: Encouraging creative thinking and fresh ideas is at the core of our culture.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.