Product Marketing Manager

Job Description

We are on the lookout for a talented Product Marketing Manager to join our Johannesburg team. You will be responsible for developing and executing innovative marketing strategies that enhance product visibility and drive sales growth. Your role will involve collaborating with product development teams, conducting market research, and launching new products successfully.

Responsibilities

• Lead the development of marketing collateral for product launches.
• Work closely with the sales team to optimize strategies for customer engagement.
• Facilitate workshops and presentations to internal stakeholders and external clients.
• Track and report on the effectiveness of marketing strategies and campaigns.
• Research and present latest market trends and customer insights.
• Coordinate with digital marketing teams for online campaigns.
• Oversee the creation of informative product content for various platforms.
• Develop strategies for customer retention and loyalty programs.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Postgraduate qualifications would be beneficial

Experience

• 7+ years in product marketing or related roles

Technical Skills

• Campaign Management
• SEO/SEM

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Certified Marketing Executive (CME)

Languages

• English: Fluent
• Sotho: Basic

Advantageous

• Familiarity with project management tools such as Trello or Asana: Experience in managing projects using tools that enhance team collaboration.
• Experience in e-commerce marketing strategies: Knowledge of developing marketing strategies specifically for e-commerce platforms.

Benefits

• Competitive salary package
• Comprehensive health and wellness benefits
• Performance-related bonuses
• Flexible working conditions

Company Culture

• Innovative Environment: We embrace creativity and innovative thinking to drive our marketing initiatives.
• Supportive Team: Our team is collaborative and always ready to support each other.
• Diversity and Inclusion: We celebrate a diverse workforce and are committed to inclusivity.