Product Marketing Manager

Job Description

We are on the lookout for a talented Product Marketing Manager to join our Johannesburg team. You will be responsible for developing and executing innovative marketing strategies that enhance product visibility and drive sales growth. Your role will involve collaborating with product development teams, conducting market research, and launching new products successfully.

Responsibilities

• Coordinate and oversee all marketing activities related to product launches.
• Draft engaging content for various promotional channels, including email and social media.
• Engage with customers to gather insights on product performance and satisfaction.
• Work with designers to create visually appealing marketing materials.
• Utilize data analytics to inform marketing strategies and decision-making.
• Ensure brand messaging consistency across all marketing channels.
• Foster relationships with influencers and key stakeholders in the market.
• Plan marketing budgets and optimize spending per campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Postgraduate qualifications would be beneficial

Experience

• 7+ years in product marketing or related roles

Technical Skills

• Campaign Management
• SEO/SEM

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Certified Marketing Executive (CME)

Languages

• English: Fluent
• Sotho: Basic

Advantageous

• Experience with analytics tools like Google Analytics: Hands-on experience using analytics tools to measure marketing campaign performance.
• Understanding of CRM software such as Salesforce: Familiarity with CRM tools to manage customer relationships and sales data.

Benefits

• Attractive remuneration package
• Medical aid and retirement funds
• Performance bonuses based on KPIs
• Work-life balance initiatives

Company Culture

• Results-Oriented: Our focus is on achieving results and making a positive impact in the market.
• Continuous Improvement: We believe in continuous learning and self-improvement at all levels.
• Employee Well-being: We prioritize the well-being and work-life balance of our employees.