Digital Marketer

Job Description

We are seeking a motivated Digital Marketer to join our innovative team in Durban. This role involves developing and executing marketing campaigns, optimizing our online presence, and analyzing performance metrics to enhance digital strategies.

Responsibilities

• Design and execute effective email marketing campaigns.
• Monitor and analyze campaign performance, making adjustments to improve results.
• Work with graphic design teams to develop marketing materials.
• Assist in managing the company's online reputation and reviews.
• Stay up to date with the latest digital marketing trends and tools.
• Support in organizing webinars, events, and promotional campaigns.
• Collaborate with sales teams to enhance lead generation efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Relevant certifications in digital marketing are a plus

Experience

• 2-5 years of experience in digital marketing roles

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Content Creation

Soft Skills

• Creative Thinking
• Communication
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC advertising: Experience with pay-per-click strategies and platforms.
• Knowledge of HTML/CSS: Basic understanding of web development languages for content management.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Opportunity for remote work flexibility
• Support for professional development

Company Culture

• Innovation: We encourage fresh ideas and creative approaches to marketing challenges.
• Team Collaboration: Our team thrives on collaboration and open communication.
• Diversity: We value diversity and promote an inclusive workplace for all.