SEO Specialist

Job Description

As an SEO Specialist at Tech Innovations Inc., you will be responsible for enhancing our clients' online presence through strategic SEO practices. Your role will involve conducting keyword research, optimizing website content, and monitoring performance metrics to ensure we meet our clients' objectives.

Responsibilities

• Key responsibilities include researching keywords and tracking their performance.
• Optimize existing website content for better search engine rankings.
• Implement and manage PPC campaigns in conjunction with SEO efforts.
• Evaluate and enhance website structure for improved crawlability.
• Collaborate with marketing teams on comprehensive digital strategies.
• Assess and manage backlinks and overall site authority.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is preferred

Experience

• At least 4 years of proven SEO experience

Technical Skills

• Content Optimization Tools
• Data Analysis

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Experience with conversion rate optimization (CRO): Experience in strategies to improve site conversion rates.
• Familiarity with local SEO strategies: Understanding of how to optimize for local search results.

Benefits

• Comprehensive health coverage including dental and vision.
• Paid time off and public holidays.
• Training and certification opportunities.
• A dynamic and collaborative work environment.

Company Culture

• Diversity and Inclusion: We are dedicated to promoting a diverse workplace where all voices and perspectives are welcomed.
• Work-Life Balance: We prioritize our employees' well-being, supporting a healthy work-life balance.
• Community Engagement: We are committed to giving back to the community through various outreach programs.