Product Marketing Manager

Job Description

We are on the lookout for a Product Marketing Manager to craft compelling product narratives and execute go-to-market strategies. The successful candidate will lead market research initiatives, understand customer needs, and work effectively with cross-functional teams to ensure our products meet market demands. Your ability to analyse market trends and customer feedback will guide our product development and positioning.

Responsibilities

• Develop product marketing strategies that align with corporate goals.
• Conduct thorough market research to identify opportunities and threats.
• Work with cross-functional teams to create integrated marketing campaigns.
• Create compelling product positioning statements and messaging frameworks.
• Design promotional materials that effectively communicate product features.
• Lead product launches and market entry initiatives.
• Monitor industry trends and competitor activities.
• Gather customer insights to inform product development.
• Collaborate with the sales team to optimise sales strategies and tactics.
• Present marketing results and strategies to stakeholders.
• Evaluate the effectiveness of marketing activities and campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in a relevant field is beneficial

Experience

• 3+ years of experience in product marketing or related areas

Technical Skills

• Market Analysis
• Digital Marketing Tools
• Product Positioning

Soft Skills

• Communication
• Analytical Thinking
• Teamwork

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Experience in B2B marketing: Familiarity with B2B marketing strategies and principles.
• Background in digital advertising: Experience in managing online advertising campaigns.
• Familiarity with CRM platforms: Proficient in using CRM tools for customer engagement.

Benefits

• Competitive salary package
• Health and wellness benefits
• Professional development opportunities
• Flexible working hours
• Performance bonuses

Company Culture

• Innovation: We nurture a culture of innovation where everyone can contribute ideas.
• Collaboration: Teamwork is at the heart of our success; we encourage input from all levels.
• Growth Mindset: We support continuous learning and provide resources for professional development.