Digital Marketing Specialist

Job Description

Join our vibrant team as a Digital Marketing Specialist in Pretoria. You'll be responsible for managing online campaigns, optimizing SEO, and analysing performance metrics to ensure our marketing strategies are effective.

Responsibilities

• Develop targeted email marketing strategies to nurture leads.
• Conduct A/B testing to determine the best performing campaigns.
• Create and manage content calendars for consistent messaging.
• Ensure all marketing materials align with brand guidelines.
• Keep up-to-date with the latest digital marketing trends.
• Provide regular updates and insights to the Marketing Manager.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing with a focus on SEO and content marketing

Technical Skills

• PPC Campaign Management
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge of creating and managing video marketing strategies.
• Familiarity with marketing automation tools: Experience with tools that automate marketing tasks.

Benefits

• Attractive salary package with additional incentives
• Comprehensive medical aid and benefits
• Work-life balance initiatives
• Access to training and certifications

Company Culture

• Continuous Learning: We are dedicated to continuous learning and professional growth for every team member.
• Supportive Environment: Our work culture encourages support and mentorship, leading to personal and professional development.