Digital Marketing Manager

Job Description

We are seeking a passionate and results-driven Digital Marketing Manager to lead our digital marketing initiatives in Durban. The ideal candidate should have a strong background in digital marketing, brand management, and analytics, and a desire to drive the company's digital strategy forward through innovative campaigns.

Responsibilities

• Lead the development of digital marketing strategies that align with business objectives.
• Conduct market research and analyze customer insights to inform marketing decisions.
• Oversee the execution of online marketing campaigns, ensuring alignment with business goals.
• Measure and report on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
• Work closely with the sales team to maximize lead generation through digital channels.