Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our team in Johannesburg. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive engagement and conversions. This role requires a deep understanding of digital marketing channels, including SEO, PPC, social media, and content marketing.

Responsibilities

• Oversee the execution and performance of digital marketing campaigns.
• Analyze consumer insights and trends to guide strategies.
• Work with cross-functional teams to execute marketing initiatives.
• Develop and manage content calendars for digital channels.
• Monitor social media platforms for engagement opportunities.
• Assist in the development of marketing materials and promotional strategies.
• Lead digital marketing training sessions for team members.
• Create reports detailing the effectiveness of marketing strategies.
• Conduct A/B testing to optimize campaigns.
• Foster partnerships with influencers and industry leaders for campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Email Marketing
• PPC Advertising
• Content Creation

Soft Skills

• Communication
• Analytical Skills
• Creativity
• Team Collaboration

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML and CSS: Basic understanding of HTML and CSS for landing page optimization.
• Familiarity with CRM software: Experience with CRM tools for customer interaction management.

Benefits

• Competitive salary with performance bonuses
• Health, dental, and disability insurance
• Flexible working hours
• Professional development opportunities

Company Culture

• Innovation: We prioritise creativity and innovation in our marketing strategies.
• Team Spirit: We foster a collaborative environment where everyone's ideas are valued.
• Growth Oriented: We are committed to the personal and professional growth of our employees.