Digital Marketing Specialist

Job Description

Join our innovative team in Durban as a Digital Marketing Specialist. You will leverage your expertise in SEO, analytics, and social media to craft compelling marketing strategies and enhance our digital footprint.

Responsibilities

• Formulate innovative marketing strategies that increase customer engagement.
• Implement A/B testing for landing pages and email campaigns.
• Develop detailed reports for marketing campaigns to inform leadership.
• Coordinate with external agencies for creative collaborations.
• Provide training and guidance to junior marketing team members.
• Manage and grow the company’s online community.

Requirements

Education

• Bachelor's degree in Marketing, Communications or a related field
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Content Marketing

Soft Skills

• Analytical thinking
• Communication
• Creativity

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Collaboration: We value teamwork and encourage collaboration across all levels of the organization.
• Innovation: Our culture fosters creativity and innovative thinking to push boundaries in the marketing space.
• Continuous Learning: We support ongoing training and personal development to enhance skills and knowledge.