Content Marketing Manager

Job Description

As a Content Marketing Manager in our Johannesburg office, you will play a critical role in developing our content marketing strategy. With a focus on increasing brand awareness and user engagement, you will oversee the production of diverse content types and work closely with other marketing team members.

Responsibilities

• Lead the content creation process including ideation, writing, and editing.
• Set and track content marketing goals and provide regular performance reports.
• Spearhead brainstorming sessions to innovate and cultivate fresh content ideas.
• Enhance the brand’s voice across all channels ensuring consistency.
• Utilize analytics tools to derive insights for content strategy adjustments.
• Engage with followers and audiences on social media platforms, responding promptly to feedback.
• Coordinate with the sales team to align content with customer journeys.
• Educate and train team members on best practices in content marketing.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree preferred

Experience

• 5+ years of experience in content marketing or related field

Technical Skills

• Content Management Systems (CMS)
• SEO
• Analytics Tools

Soft Skills

• Creativity
• Communication
• Team Collaboration

Certifications

• Content Marketing Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Digital Marketing: Expertise in integrating content strategies within wider digital marketing initiatives.
• Familiarity with Graphic Design Software: Basic skills in tools like Adobe Creative Suite for content improvement.

Benefits

• Competitive salary and performance bonuses
• Medical aid and wellness benefits
• Generous annual leave policy
• Flexible working hours
• Career development opportunities

Company Culture

• Innovative Environment: We encourage out-of-the-box thinking and foster a culture of innovation.
• Supportive Team: Our team values collaboration and provides support to each other to achieve goals.
• Diverse Work Culture: We celebrate diversity and promote a culture of inclusion and equality.