Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our dynamic team in Johannesburg. This role requires expertise in conducting qualitative and quantitative research, analyzing market trends, and providing actionable insights to our clients. The ideal candidate should be passionate about data analysis and have strong critical thinking skills.

Responsibilities

• Conduct market research to identify trends and consumer preferences.
• Analyze data using statistical software to derive insights.
• Prepare comprehensive reports that summarize research findings.
• Present findings and recommendations to internal teams and clients.
• Collaborate with marketing teams to inform strategies based on research.
• Monitor industry trends and competitor activity to provide strategic recommendations.
• Assist in developing surveys and research methodologies.

Requirements

Education

• Bachelor's degree in Social Sciences, Marketing, or Business
• Master's degree in related field is preferred

Experience

• 4+ years of experience in market research roles

Technical Skills

• Data Interpretation
• Competitive Analysis

Soft Skills

• Analytical Skills
• Presentation Skills

Certifications

• Market Research Certification from MRS or ESOMAR
• Data Analysis Certification is a plus

Languages

• English: Fluent
• Zulu: Conversational

Benefits

• Medical aid and retirement benefits.
• Flexible working hours and work-life balance.
• Professional development opportunities and training.
• Team events and activities.