Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our dynamic team in Johannesburg. This role requires expertise in conducting qualitative and quantitative research, analyzing market trends, and providing actionable insights to our clients. The ideal candidate should be passionate about data analysis and have strong critical thinking skills.

Responsibilities

• Coordinate research projects from inception to completion.
• Facilitate focus groups and interviews to gather qualitative data.
• Identify potential pitfalls in research processes and suggest solutions.
• Train junior analysts on research methodologies.
• Enhance data collection processes for improved efficiency.
• Engage with clients to understand their research needs.
• Prepare and maintain comprehensive databases of research findings.

Requirements

Education

• Bachelor's degree in Social Sciences, Marketing, or Business
• Master's degree in related field is preferred

Experience

• 4+ years of experience in market research roles

Technical Skills

• Data Interpretation
• Competitive Analysis

Soft Skills

• Analytical Skills
• Presentation Skills

Certifications

• Market Research Certification from MRS or ESOMAR
• Data Analysis Certification is a plus

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in qualitative research methods: Ability to conduct focus groups and interviews.
• Knowledge of digital analytics tools: Familiarity with Google Analytics and SEO principles.

Benefits

• Comprehensive health benefits and wellness programs.
• Generous leave policy, including parental leave.
• Opportunities for career advancement.
• Employee discounts and perks.

Company Culture

• Growth Mindset: We promote continuous learning and development for all employees.
• Respect and Integrity: We value respectful communication and ethical practices.
• Empowerment: We empower our employees to take ownership of their work.