Digital Marketing Specialist

Job Description

Are you a digital marketing enthusiast with a flair for creativity? Join us as a Digital Marketing Specialist in Pietermaritzburg. You'll be responsible for crafting engaging content, managing social media campaigns, and optimizing our digital presence. The role requires strategic thinking and a results-driven approach to enhance our brand visibility.

Responsibilities

• Design and implement online marketing strategies to increase visibility.
• Monitor and manage company's online reputation.
• Utilize analytics tools to measure marketing effectiveness.
• Conduct A/B testing to refine marketing messages.
• Assist in the development of marketing collateral and presentations.
• Collaborate with sales teams to align marketing strategies.
• Organize and manage online events and webinars.
• Support the implementation of CRM tools for lead nurturing.
• Create and manage online advertising campaigns.
• Track industry trends and best practices to maintain competitiveness.

Requirements

Education

• Bachelor's degree in Business, Digital Marketing, or a related field
• Master's degree is preferred

Experience

• 3-5 years of experience in digital marketing or advertising

Technical Skills

• PPC Advertising
• Influencer Marketing

Soft Skills

• Interpersonal Skills
• Adaptability

Certifications

• HubSpot Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing: Experience in creating and managing video content for marketing.
• Advanced Excel Skills: Strong proficiency in Excel for data analysis and reporting.

Benefits

• Comprehensive health and dental cover
• Performance bonuses
• Paid leave and public holidays
• Team building activities

Company Culture

• Inclusivity: We believe in creating an inclusive environment that values diversity.
• Community Engagement: We engage with our local community through various outreach initiatives.
• Fun Work Environment: We believe that a fun and supportive work culture leads to high performance.