SEO Specialist

Job Description

We are looking for an SEO Specialist to join our dynamic marketing team in Cape Town. The ideal candidate will have a strong understanding of search engine optimization strategies and experience in improving web traffic and search rankings.

Responsibilities

• Implement local SEO strategies to enhance visibility.
• Ensure website content is aligned with SEO best practices.
• Track, report, and analyze SEO performance metrics.
• Support the marketing team in creating SEO-friendly content.
• Provide recommendations for improving user experience and engagement.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Postgraduate qualifications in Digital Marketing preferred

Experience

• 3+ years of hands-on SEO experience

Technical Skills

• Content Management Systems
• Keyword Research Tools

Soft Skills

• Project Management
• Communication Skills

Certifications

• HubSpot SEO Certification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce SEO: Familiarity with optimizing online stores for search visibility.
• Proficiency in social media marketing: Experience integrating SEO strategies with social media efforts.

Benefits

• Comprehensive medical aid coverage
• Remote work options available
• Paid time off and holidays
• Team-building activities and company events

Company Culture

• Flexibility: We prioritize work-life balance, allowing employees to adapt their schedules as needed.
• Continuous Learning: We invest in professional development opportunities, ensuring our team is always learning.
• Empowerment: Employees are encouraged to take initiative and contribute their ideas to the company direction.