Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our Cape Town team. The ideal candidate should have a knack for crafting engaging online campaigns that drive traffic and generate leads. You will be responsible for managing social media platforms, optimizing website performance, and analyzing marketing metrics to ensure campaign success.

Responsibilities

• Create and manage content calendars for social media and websites.
• Utilize analytics tools to assess user behaviour and marketing impact.
• Engage with influencers to enhance brand visibility and reach.
• Support the marketing team in executing promotional events and workshops.
• Promote a data-driven approach to marketing campaigns, utilising metrics for decision-making.
• Assist in developing the annual marketing budget and report on ROI.
• Collaborate on strategies for improving customer retention through digital platforms.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree will be advantageous

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Marketing: Skills in creating and promoting video content for online platforms.
• Familiarity with Data Analysis Tools: Experience with tools like Tableau or Google Data Studio for performance analysis.

Benefits

• Comprehensive health insurance
• Remote work options available
• Training and development programs
• Performance bonuses

Company Culture

• Innovation: Creativity and innovation are encouraged at all levels to achieve remarkable marketing solutions.
• Employee Wellbeing: We prioritize the health and wellbeing of our team members, offering various wellness programs.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all our employees.