Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our Pretoria team. This role is ideal for someone passionate about digital marketing strategies and eager to make an impact. You will be responsible for developing and implementing comprehensive digital marketing plans, managing social media accounts, and analyzing performance metrics to optimize campaigns.

Responsibilities

• Lead the strategic planning for all digital marketing initiatives.
• Collaborate with other departments to ensure a cohesive approach to digital marketing.
• Perform A/B testing on various campaigns to maximize performance.
• Provide recommendations for the improvement of online user experiences.
• Create and maintain reports on digital marketing performance.

Requirements

Education

• Bachelor’s degree in Digital Marketing or related field

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of conversion rate optimization (CRO): Familiarity with techniques to improve the conversion rates of websites.
• Experience with video marketing: Ability to create and manage video content for campaigns.

Benefits

• Comprehensive health cover including dental and optical
• Yearly bonuses based on performance
• Work-from-home options available
• Access to training and educational resources

Company Culture

• Empowerment: We empower our employees to take initiative and drive projects forward.
• Learning and Growth: We are dedicated to continuous learning and provide opportunities for professional growth.
• Accountability: We encourage personal accountability and sustainable practices in all projects.