SEO Specialist

Job Description

We are on the lookout for an enthusiastic SEO Specialist to join our dynamic digital marketing team in Johannesburg. In this role, you will leverage your expertise in search engine optimization to improve our online visibility and drive organic traffic to our website. You will work closely with content creators and the marketing team to develop effective strategies tailored to our audience. The ideal candidate has a strong grasp of SEO best practices and a passion for staying ahead of industry trends.

Responsibilities

• Evaluate existing website performance and recommend areas for improvement.
• Develop engaging and keyword-rich content to increase user engagement.
• Coordinate with social media teams to align SEO and social strategies.
• Analyze data to inform future SEO strategies.
• Ensure website complies with SEO best practices and guidelines.
• Manage multiple SEO projects while adhering to deadlines.
• Participate in brainstorming sessions for digital marketing initiatives.

Requirements

Education

• Bachelor's degree or higher in Marketing, Communication, or a related field

Experience

• 5+ years of experience in SEO or digital marketing roles

Technical Skills

• Keyword Research Tools
• HTML/CSS

Soft Skills

• Communication
• Problem Solving

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with UX/UI principles: Understanding of how user experience impacts SEO.
• Experience with social media marketing: Background in leveraging social media platforms to boost SEO efforts.

Benefits

• Comprehensive benefits package including medical aid
• Work-from-home options
• Annual leave and public holidays
• Access to training and workshops

Company Culture

• Growth Mindset: We are committed to supporting personal and professional development through continuous learning.
• Work-Life Balance: We understand the importance of work-life balance and offer flexible working arrangements.
• Transparency: We believe in open communication and transparency within our team.