Social Media Advertising Specialist

Job Description

We're on the lookout for a Social Media Advertising Specialist to join our vibrant team in Cape Town. The successful candidate will design and execute engaging advertising campaigns across various social media platforms, focusing on analytics and audience targeting to drive brand growth.

Responsibilities

• Manage day-to-day social media advertising efforts, ensuring alignment with brand goals.
• Create compelling ad copy and visuals that resonate with target audiences.
• Analyze competitor strategies to maintain competitive advantage.
• Report on key performance indicators and suggest improvements.
• Organize social media competitions and promotions to generate interest.
• Lead brainstorming sessions for new campaign ideas.
• Train junior staff on social media best practices.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is an advantage

Experience

• 5+ years in digital marketing with a focus on social media

Technical Skills

• Paid Media Strategy
• Content Creation

Soft Skills

• Team Collaboration
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media analytics tools: Familiarity with platforms such as Sprout Social or Hootsuite for managing and analyzing social campaigns.
• Knowledge of influencer marketing: Understanding how to leverage influencers for brand promotion and reach.

Benefits

• Health and wellness benefits
• Paid time off and sick leave
• Access to training programs
• Employee discounts on services

Company Culture

• Diversity: We are committed to creating a diverse workplace where all perspectives are valued.
• Work-Life Balance: We promote a healthy work-life balance for all employees.
• Innovation: Encouraging employees to bring new ideas to the table and challenge the norm.