Product Insights Manager

Job Description

As a Product Insights Manager, you will lead the charge in deriving actionable insights from market research and consumer data. Your role is crucial in shaping product strategies, enhancing market positioning, and ensuring that our solutions meet the evolving needs of our customers.

Responsibilities

• Lead the market research process, ensuring alignment with business goals.
• Gather and analyze feedback from consumers to support product development.
• Create product positioning strategies based on consumer insights.
• Present findings and recommendations to stakeholders effectively.
• Support the marketing team with insightful data for campaigns.
• Collaborate in a dynamic environment to drive product innovation.
• Manage stakeholder communications and expectations related to product insights.
• Continuously seek out new methodologies for consumer analysis.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Preferred MBA or similar degree focusing on marketing

Experience

• 5 years of experience in product marketing or consumer insights roles

Technical Skills

• Statistical Analysis Software (SAS)
• Excel

Soft Skills

• Adaptability
• Leadership

Certifications

• Certified Market Research Analyst
• Scrum Master Certification

Languages

• English: Fluent

Advantageous

• Understanding of Agile Methodologies: Experience working within Agile teams to enhance product outcomes.
• Knowledge of CRM Software: Familiarity with customer relationship management tools.

Benefits

• Competitive salary package
• Comprehensive health, wellness, and fitness programs
• Remote work options available
• Generous leave policies

Company Culture

• Inclusivity: We value diversity and strive to create an inclusive workplace where everyone feels respected.
• Work-Life Balance: We prioritize work-life balance, understanding the importance of personal well-being.
• Community Engagement: We encourage participation in community service and support local initiatives.