Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will have a strong background in various digital marketing channels including SEO, social media, and email marketing. You will be responsible for creating and executing innovative marketing campaigns that enhance our brand visibility and drive traffic.

Responsibilities

• Design and implement comprehensive digital marketing funnels.
• Conduct market research to understand customer needs and preferences.
• Support email marketing efforts with targeted campaigns.
• Oversee the management of the company’s website, ensuring content is fresh and relevant.
• Foster relationships with influencers to promote products and increase brand awareness.
• Regularly report on the effectiveness of marketing strategies to senior management.

Requirements

Education

• Bachelor's degree in Communications or Digital Marketing is preferred

Experience

• 4-6 years of experience in a digital marketing role

Technical Skills

• SEO
• PPC Advertising

Soft Skills

• Critical Thinking
• Team Player

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Marketing Automation software: Experience using software such as HubSpot or Marketo.
• Experience in A/B testing: Knowledge of A/B testing methods for optimizing campaigns.

Benefits

• Comprehensive health insurance
• Generous paid leave policies
• Flexible working arrangements
• Opportunities for training and certification

Company Culture

• Customer-Centric Approach: We prioritize our customers' needs and adapt our strategies accordingly.
• Inclusivity: We value diversity and strive to create an inclusive workplace.
• Work-Life Balance: We believe in promoting a healthy work-life balance for our employees.