Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our marketing team in Cape Town. The successful candidate will develop and implement digital marketing campaigns that promote our products and services. A critical part of the role involves conducting research and analysis to optimize our marketing performance.

Responsibilities

• Develop and manage digital marketing campaigns across various platforms.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Manage social media accounts and create engaging content.
• Monitor SEO, paid search, and digital advertising performance.
• Collaborate with the design team to produce promotional materials.
• Track and report on campaign performance metrics.
• Engage with customers and prospects through email marketing.
• Work towards campaign goals and ensure alignment with overall marketing strategy.

Requirements

Education

• Relevant certifications in Digital Marketing are a plus

Experience

• 3-5 years of experience with a proven track record

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Team Leadership

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Hands-on experience in A/B testing and optimization for campaigns.
• Familiarity with CRM tools: Knowledge of CRM platforms for effective campaign management.

Benefits

• Health and wellness benefits
• Generous annual leave policy
• Professional development opportunities
• Flexible work hours

Company Culture

• Innovation: We live and breathe innovation, encouraging fresh ideas and creative thinking.
• Team Spirit: Our culture promotes unity and teamwork, where every voice is valued.
• Commitment to Excellence: We strive for excellence in everything we do, ensuring the best outcomes for clients and our talent.