Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our marketing team in Cape Town. The successful candidate will develop and implement digital marketing campaigns that promote our products and services. A critical part of the role involves conducting research and analysis to optimize our marketing performance.

Responsibilities

• Create and implement comprehensive digital marketing strategies.
• Analyze user engagement metrics and optimize campaigns accordingly.
• Coordinate with content creators to ensure consistency across digital channels.
• Manage PPC and SEO campaigns for improved visibility.
• Engage in regular monitoring of social media trends.
• Provide insights into customer behavior and preferences.
• Report on website analytics and recommend adjustments.
• Collaborate with cross-functional teams to enhance brand messaging.

Requirements

Education

• Relevant certifications in Digital Marketing are a plus

Experience

• 3-5 years of experience with a proven track record

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Team Leadership

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with influencer marketing: Proficient in engagement and collaboration with influencers.
• Knowledge of video marketing: Experience in developing video content for marketing purposes.

Benefits

• Comprehensive health insurance
• Annual bonus based on performance
• Team-building events and activities
• Remote working options

Company Culture

• Adaptability: We embrace change and adaptability, making sure we stay ahead in a fast-paced market.
• Continuous Improvement: We are committed to continuous improvement, seeking feedback to foster personal and professional growth.
• Inclusivity: Diversity and inclusion are at the heart of our company values.