Advertising Data Manager

Job Description

We are seeking a skilled Advertising Data Manager to join our team in Durban. The successful candidate will be responsible for analyzing advertising data and translating insights into actionable strategies aimed at optimizing campaign performance and enhancing advertising reach.

Responsibilities

• Lead the analysis of advertising data to inform decision-making.
• Work with creative teams to ensure ads align with data insights.
• Prepare and present reports to stakeholders on marketing effectiveness.
• Utilize performance data to propose new advertising strategies.
• Assess the performance of digital advertising campaigns.
• Maintain up-to-date knowledge of industry trends and analytics tools.

Requirements

Education

• Bachelor's degree in Marketing, Business or related field
• MBA or related qualification is preferred

Experience

• 3+ years of experience in digital marketing or data analytics

Technical Skills

• Google Analytics
• Tableau

Soft Skills

• Critical Thinking
• Interpersonal Skills

Certifications

• HubSpot Certification
• Certified Analytics Professional

Languages

• English: Fluent

Advantageous

• Experience with data visualization tools such as Power BI: Hands-on experience in using Power BI for generating visual reports.
• Familiarity with social media analytics: Understanding of analytics pertaining to social media platforms.

Benefits

• Generous health benefits including dental and vision care
• Retirement savings plan with company contributions
• Paid time off and holiday leave
• Access to employee assistance programs

Company Culture

• Continuous Learning: We support ongoing education and professional growth through training and mentorship.
• Community Engagement: We encourage our employees to engage with the community and participate in local initiatives.