Product Marketing Manager

Job Description

Join our team as a Product Marketing Manager, where you will play a key role in shaping our product's market presence. We seek an individual who can implement effective marketing strategies, conduct market research, and engage directly with customers to refine our product offerings. You will collaborate with stakeholders to enhance our brand’s visibility and drive sales growth.

Responsibilities

• Develop and implement comprehensive product marketing strategies.
• Conduct market research to identify customer needs and market trends.
• Collaborate with product teams to define product positioning and messaging.
• Create marketing materials such as brochures, presentations, and digital content.
• Monitor competitive activity and provide feedback to product development.
• Analyze product performance and generate actionable insights for improvement.
• Oversee the launch of new products, collaborating with sales and marketing teams.
• Manage budgets and forecasts for product marketing initiatives.
• Engage with customers to gather insights and improve product offerings.
• Host product training sessions for sales teams and stakeholders.