Product Marketing Manager

Job Description

As a Product Marketing Manager, you will play a pivotal role in crafting compelling narratives around our products. You will analyze market trends, manage product launches, and oversee campaigns that elevate customer experiences and accelerate revenue growth in Port Elizabeth.

Responsibilities

• Develop and implement product marketing strategies aligned with business objectives.
• Conduct market research to identify customer needs and competitive landscape.
• Collaborate with product teams to define product positioning and messaging.
• Design and execute marketing campaigns that promote product benefits.
• Analyze campaign performance metrics and market trends to optimize future strategies.
• Manage product launch timelines and promotional events.
• Conduct training sessions for sales teams on product benefits and features.
• Work closely with the design team to create engaging promotional materials.
• Communicate with internal and external stakeholders regarding product updates and marketing initiatives.
• Leverage digital marketing channels to reach target audiences effectively.
• Gather and analyze feedback from customers to inform product enhancements.