Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our dynamic team in Johannesburg. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, social media marketing, and email campaigns, and will be responsible for implementing these strategies to enhance our brand visibility and drive engagement.

Responsibilities

• Lead the execution of digital marketing strategies to meet business goals.
• Analyze market trends to inform marketing strategies.
• Utilize analytics tools to track website traffic and engagement.
• Optimize online content for SEO and user experience.
• Develop promotional materials and manage promotional campaigns.
• Engage with audiences through social media platforms.
• Work collaboratively in a team environment to foster creativity and innovation.
• Research and implement new digital tools to enhance marketing efforts.
• Develop A/B testing strategies for email and web campaigns.
• Coordinate with external vendors for digital marketing projects.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Social Media Marketing
• Email Marketing
• Google Analytics

Soft Skills

• Communication
• Analytical Thinking
• Creativity

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Understanding of paid search and display advertising.
• Familiarity with marketing automation tools: Experience with platforms like HubSpot or Marketo.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunity for professional development

Company Culture

• Innovation: We prioritize creativity and encourage new ideas that drive results.
• Collaborative Environment: Teamwork is at the heart of our culture, fostering growth and success.
• Continuous Learning: We support ongoing learning and professional development for our team members.