Digital Marketing Specialist

Job Description

We are searching for a passionate Digital Marketing Specialist to join our team in Durban. This role involves developing and executing marketing strategies that drive engagement and response across all digital channels. The ideal candidate will have a knack for creativity and data analysis, ensuring that our campaigns reach the right audience.

Responsibilities

• Create and manage online advertising campaigns, tracking success and optimizing as needed.
• Conduct A/B testing on email campaigns and landing pages to improve engagement.
• Develop and maintain a content calendar for regular content updates across platforms.
• Work with email marketing tools to segment audiences and enhance engagement.
• Create landing pages that effectively convert visitors into leads.
• Implement tracking tools to gather insights about user behavior and campaign performance.
• Support the marketing manager in developing budgets for digital campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and Facebook Ads: Familiarity with advertising on major digital platforms to enhance campaign reach.
• Knowledge of marketing automation tools: Experience with tools that automate marketing tasks and campaigns.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunity for remote work
• Professional development opportunities

Company Culture

• Team Spirit: We cultivate a collaborative environment where every team member feels valued and empowered.
• Innovation Focus: Creativity is at the core of our operations, and we encourage out-of-the-box thinking.
• Diversity: We celebrate diversity and inclusiveness as fundamental principles in our workplace.