Digital Marketing Specialist

Job Description

We are searching for a passionate Digital Marketing Specialist to join our team in Durban. This role involves developing and executing marketing strategies that drive engagement and response across all digital channels. The ideal candidate will have a knack for creativity and data analysis, ensuring that our campaigns reach the right audience.

Responsibilities

• Create and manage online advertising campaigns, tracking success and optimizing as needed.
• Conduct A/B testing on email campaigns and landing pages to improve engagement.
• Develop and maintain a content calendar for regular content updates across platforms.
• Work with email marketing tools to segment audiences and enhance engagement.
• Create landing pages that effectively convert visitors into leads.
• Implement tracking tools to gather insights about user behavior and campaign performance.
• Support the marketing manager in developing budgets for digital campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM systems to manage and analyze customer interactions.
• Proficiency in video marketing: Experience producing and managing video content for marketing purposes.

Benefits

• Comprehensive medical aid
• Monthly team-building activities
• Access to training programs
• Paid time off for volunteering
• Employee discounts on services

Company Culture

• Growth Mindset: We foster personal and professional development through continuous learning opportunities.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life.
• Customer-Centric Approach: Our strategies are primarily focused on delivering exceptional experiences to our clients.