Product Marketing Manager

Job Description

Join Innovative Brands Ltd. as a Product Marketing Manager, where you'll lead efforts to enhance our market presence. You'll work cross-functionally to build compelling go-to-market strategies while monitoring market trends and customer feedback. As a key player in the team, your insights will be crucial for product positioning and messaging. Your creativity and strategic mindset will enable us to connect with our customers in meaningful ways.

Responsibilities

• Lead the launch of new products and ensure successful market entry.
• Select and collaborate with external agencies for advertising and promotional activities.
• Oversee content creation for marketing collateral and online platforms.
• Implement customer engagement strategies to build loyalty.
• Coordinate product training for sales teams.
• Manage product lifecycle from launch to maturity.
• Stay updated with industry trends to adapt marketing strategies.
• Monitor social media and online channels for brand perception.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in product marketing or related fields

Technical Skills

• Market Research
• Digital Marketing

Soft Skills

• Communication
• Analytical Mindset

Certifications

• Certified Product Marketing Manager (CPMM)
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM software: Proficiency in using CRM tools to track customer interactions.
• Familiarity with SEO best practices: Understanding of search engine optimization techniques.

Benefits

• Medical aid and wellness programs
• Retirement savings plan
• Flexible working hours
• Professional development opportunities

Company Culture

• Collaborative Environment: We value teamwork and encourage open communication among our staff.
• Innovation-Driven: We thrive on creativity and seek new ideas to enhance our products and processes.
• Diversity Focused: We celebrate diversity and are committed to building an inclusive workplace.