SEO Specialist

Job Description

As an SEO Specialist based in Johannesburg, you will focus on elevating our clients' online presence, utilizing your expertise in on-page and off-page SEO strategies to drive measurable results.

Responsibilities

• Create and maintain documentation for SEO best practices and updates.
• Develop campaign strategies to enhance brand visibility and engagement.
• Collaborate with PPC team to integrate SEM strategies with SEO initiatives.
• Provide ongoing training and support on SEO topics to internal teams.
• Utilize A/B testing to optimize landing pages for better user experience.
• Identify and troubleshoot website accessibility issues impacting SEO.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in Digital Marketing is a plus

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush)
• HTML/CSS

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC and SEM strategies: Knowledgeable in incorporating paid strategies with SEO efforts for improved results.
• Familiarity with Content Management Systems (CMS): Experience using CMS platforms such as WordPress and Drupal.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible work schedule with remote options
• Ongoing training and professional development

Company Culture

• Innovation: We prioritize innovative solutions and creative approaches to meet our clients' needs.
• Collaboration: Our team thrives on collaboration, fostering a culture of support and teamwork.
• Continuous Learning: We encourage our employees to pursue professional growth through continuous learning opportunities.