Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist in Johannesburg! We are seeking a passionate marketing professional with a drive for excellence. You will play a pivotal role in creating and implementing digital marketing strategies that enhance brand engagement and traffic.

Responsibilities

• Create and oversee digital advertising strategies.
• Utilize analytics tools to monitor performance and report results.
• Develop content strategies that align with business goals.
• Work closely with teams to refine the overall marketing strategy.
• Manage online reputation and customer feedback.
• Stay abreast of the latest digital marketing trends.
• Assist in the organization of marketing events and initiatives.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• PPC
• Content Creation

Soft Skills

• Analytical Thinking
• Communication
• Creativity

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Analytics and Facebook Ads: Ability to interpret and use analytics data to improve campaign performance.
• Familiarity with email marketing tools: Experience with platforms like Mailchimp or Constant Contact.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Professional development and training opportunities
• Flexible work hours and an inclusive environment

Company Culture

• Collaborative Environment: We foster a teamwork-driven culture encouraging creativity and innovation.
• Growth-Focused: We prioritize individual growth and provide resources for continual learning.
• Supportive Team Spirit: We believe in supporting one another and creating a positive workplace.