Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist located in Polokwane, you will play a crucial role in shaping our online marketing initiatives. You will collaborate with various teams to craft marketing content, manage PPC campaigns, and leverage social media to engage with our target audience effectively. We are seeking someone who thrives in a fast-paced environment and is eager to make an impact.

Responsibilities

• Analyze customer data to tailor marketing efforts and improve targeting.
• Work with influencers to enhance brand reach in the digital space.
• Create and manage social media content calendars.
• Collaborate with the sales team to ensure marketing aligns with sales goals.
• Conduct competitor analysis to inform strategy adjustments.
• Manage budgets for digital campaigns and track expenditures.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Marketing is a plus

Experience

• 5+ years of experience in digital marketing with a focus on social media and content creation

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• Facebook Blueprint Certification
• Content Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Understanding of A/B testing: Knowledge of A/B testing methodologies to optimize campaigns.
• Experience with video marketing: Ability to create and manage video marketing content is a plus.

Benefits

• Comprehensive medical aid and wellness programs
• Performance-based bonuses
• Flexible work arrangements
• Financial support for continued education

Company Culture

• Team Spirit: We believe in collaboration and teamwork to achieve the best outcomes.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.
• Respect and Integrity: Integrity and respect are at the core of our corporate values.