Content Marketing Specialist

Pretoria Full-time R25,000 - R40,000 / Month
(R300,000 - R480,000 / Year)

Job Description

Looking for a passionate Content Marketing Specialist to enhance our brand’s online presence. This role involves creating engaging content, running email campaigns, and optimizing website copy. You will play a key role in generating leads and nurturing client relationships through effective content strategies.

Responsibilities

  • Oversee the content creation process from ideation to publication.
  • Develop and implement strategies for organic social media marketing.
  • Coordinate with influencers and partners for content collaborations.
  • Maintain a consistent brand voice across all channels.
  • Evaluate competitor content strategies and leverage learnings.
  • Report on content performance and recommend adjustments.
  • Lead initiatives to grow our marketing newsletter subscriber base.
  • Engage with community feedback to refine content direction.

Requirements

Education
  • Bachelor's degree in English, Marketing, or related field
  • Master's degree in Marketing is a plus
Experience
  • Minimum of 3 years in a content-related role, preferably in a corporate environment
Technical Skills
  • Social Media Platforms
  • Email Marketing Tools
Soft Skills
  • Strong Communication
  • Teamwork
Certifications
  • SEO Certification from Moz
  • Digital Marketing Certification
Languages
  • English: Fluent

Advantageous

  • Knowledge of email automation tools: Experience with tools like ActiveCampaign or similar.
  • Understanding of brand strategy: Ability to align content with overall brand messaging.

Benefits

  • Comprehensive health insurance coverage
  • Paid time off and public holidays
  • Flexible work arrangements
  • Annual training budgets for personal development

Company Culture

  • Learning Opportunities: We provide numerous opportunities for professional growth and learning.
  • Feedback-Oriented Environment: Encouraging feedback is essential for our growth and success.
  • Flexibility: We promote a healthy work-life balance with flexible working arrangements.
Status: Closed