SEO Specialist

Cape Town FULL TIME R25,000 - R37,500 / Month
(R300,000 - R450,000 / Year)

Job Description

Join our dynamic marketing team as an SEO Specialist. Your role will entail conducting keyword research, analyzing website performance, and devising strategies that improve visibility and drive traffic to our websites. If you're a data-driven professional who thrives on challenges and has a knack for creative problem-solving, we want to hear from you!

Responsibilities

  • Evaluate the effectiveness of current SEO strategies and adjust as needed.
  • Liaise with design teams to ensure web pages are designed for SEO.
  • Research industry trends and competitor strategies.
  • Support PPC campaigns through targeted keyword insights.
  • Provide SEO best practices training for the marketing team.
  • Utilize A/B testing to enhance landing page SEO.
  • Create detailed reports for stakeholders about SEO performance.
  • Develop and maintain documentation for SEO processes and performance.

Requirements

Education
  • Bachelor's degree in a related field preferred
  • Additional certifications are a plus
Experience
  • 3-5 years of proven experience in SEO and digital marketing strategies
Technical Skills
  • Analytics Software
  • Link Building
Soft Skills
  • Time Management
  • Team Player
Certifications
  • Yoast SEO Training Certification
  • SEMrush SEO Toolkit Certification
Languages
  • English: Fluent

Advantageous

  • HTML/CSS Proficiency: Strong knowledge of HTML and CSS coding standards.
  • Experience in user experience (UX) principles: Understanding user experience that influences SEO performance.

Benefits

  • Comprehensive health insurance plans
  • Flexible working arrangements
  • Annual bonuses tied to personal and team performance
  • Access to workshops and continued education

Company Culture

  • Inclusivity: We are committed to creating a diverse workplace where every voice is heard and valued.
  • Supportive Leadership: Our leadership prioritizes mentorship and guidance to foster employee growth and job satisfaction.
  • Work-Life Balance: We believe in fostering a healthy work-life balance to maintain well-being and productivity.
Status: Open