Digital Marketing Specialist

Job Description

Seeking a creative and analytical Digital Marketing Specialist in Durban who will be key in executing our marketing strategies. Your responsibilities will include managing social media accounts, developing content, and analyzing performance metrics to drive improvements. We are looking for someone with a collaborative spirit and a deep understanding of the digital marketing landscape.

Responsibilities

• Design and manage online advertising campaigns.
• Create and edit content for blogs, newsletters, and other digital platforms.
• Engage with audiences on social media platforms, responding to queries and comments.
• Utilize analytics tools to track and report on digital performance metrics.
• Support the team in coordinating marketing events and product launches.
• Assist with budget planning and management for digital marketing activities.
• Develop and maintain partnerships with relevant digital platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is a plus

Experience

• Minimum 3 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Email Marketing
• Social Media Management

Soft Skills

• Communicative
• Analytical Thinking
• Creativity

Certifications

• Google Analytics Certified
• Digital Marketing Certification (HubSpot or similar)

Languages

• English: Fluent

Advantageous

• Experience with PPC Advertising: Knowledge of pay-per-click advertising strategies and platforms.
• Familiarity with Content Management Systems (CMS): Experience using CMS tools like WordPress or HubSpot.

Benefits

• Competitive salary package
• Health and wellness benefits
• Opportunities for professional development
• Flexible working conditions

Company Culture

• Innovative Environment: We foster an environment where creativity and innovation are valued.
• Teamwork and Collaboration: Our team thrives on collaboration and shared success.
• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive workplace for all.