Content Marketing Manager

Job Description

Join our team as a Content Marketing Manager in Durban, where you will spearhead content creation and strategy across all marketing channels. You'll work closely with designers, analysts, and other marketing professionals to ensure our content resonates with our target audience and achieves our business goals. Creativity, analytical skills, and a deep understanding of marketing trends are essential for this role.

Responsibilities

• Lead brainstorming sessions for new content ideas and initiatives.
• Establish content guidelines and a tone of voice for the brand.
• Optimize website content for maximum visibility and SEO performance.
• Collaborate with external agencies on larger content projects.
• Create training materials for new staff on content processes and tools.
• Conduct regular content audits to assess quality and effectiveness.
• Implement A/B testing for content types to determine best formats and strategies.

Advantageous

• Knowledge of paid advertising strategies: Understanding of PPC and social media ads to boost content reach.
• Experience with influencer marketing: Ability to collaborate with influencers to enhance brand visibility.

Benefits

• Health and wellness benefits including employee assistance programs.
• Flexible work arrangements with hybrid options.
• Sponsorship for continuing education and certifications.
• Team outings and company events.

Company Culture

• Inclusivity: We are committed to building a diverse team where everyone feels valued and respected.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.
• Community Engagement: We actively participate in community development and outreach initiatives.