Digital Marketing Manager

Job Description

As a Digital Marketing Manager, you will spearhead our digital marketing initiatives, developing strategies that effectively promote our services and enhance brand visibility. With a focus on performance metrics, you will analyse campaigns and adjust strategies to meet objectives, making a significant impact on our market presence.

Responsibilities

• Create and manage targeted email marketing campaigns to boost customer engagement.
• Analyse customer behavior and market trends to inform strategy.
• Ensure compliance with digital marketing regulations and best practices.
• Provide regular reports on campaign performance and marketing insights.
• Innovate new marketing approaches to enhance brand recognition.
• Conduct A/B testing on various marketing initiatives to improve performance.

Requirements

Education

• Bachelor's degree in Digital Marketing, Communication, or a related field
• Postgraduate qualification preferred

Experience

• 5+ years of experience in a digital marketing role

Technical Skills

• Content Strategy
• PPC Advertising

Soft Skills

• Team Management
• Creativity

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of web development languages.
• Experience in video marketing: Ability to create and promote video content.

Benefits

• Comprehensive health benefits and wellness programs
• Annual salary reviews and bonuses
• Supportive work culture and team-building events
• Opportunities for further education and certifications

Company Culture

• Continuous Improvement: We foster a culture of growth and learning for all employees.
• Employee Well-being: We prioritise the wellbeing of our employees through flexible working arrangements.
• Empowerment: Our team members are encouraged to take initiative and lead projects.