SEO Specialist

Job Description

As an SEO Specialist, you will play a crucial role in enhancing our online visibility and driving website traffic. Your responsibilities will include keyword research, on-page optimization, and implementing best practices to improve organic search rankings. The ideal candidate will have experience with SEO tools and a knack for analytics.

Responsibilities

• Develop a comprehensive SEO strategy that aligns with business objectives.
• Perform regular audits of the website and suggest improvements.
• Optimize site architecture and internal linking for better navigation.
• Analyze competitor websites and their SEO strategies.
• Create content strategies that drive organic traffic.
• Manage outreach efforts to gain high-quality backlinks.
• Coordinate with web developers on SEO-related updates.
• Implement monitoring tools to assess and report on SEO effectiveness.
• Present findings and strategies to senior management.
• Stay abreast of industry developments and adapt strategies accordingly.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is advantageous

Experience

• 4+ years of experience in SEO and content marketing

Technical Skills

• On-page SEO
• Link Building
• Content Optimization

Soft Skills

• Teamwork
• Problem-solving

Certifications

• HubSpot SEO Certification
• Bing Ads Accredited Professional

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and PPC campaigns: Background in managing paid search efforts.
• Knowledge of social media marketing: Understanding how social platforms can influence SEO.

Benefits

• Comprehensive health coverage
• Yearly performance bonuses
• Remote work options available
• Funding for training and education

Company Culture

• Inclusivity: We celebrate diversity and aim to create an inclusive workplace.
• Continuous Improvement: Our team is encouraged to pursue ongoing learning and development.
• Community Focused: We prioritize community engagement and responsible business practices.