Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be at the forefront of our marketing initiatives. This role requires a creative thinker with proven experience in executing digital campaigns. You will analyze performance metrics and make recommendations for continuous improvement, ensuring our messaging aligns with business goals and resonates with our target audience.

Responsibilities

• Manage overall marketing efforts while working closely with the sales team.
• Identify target audiences and prepare marketing campaigns tailored to them.
• Evaluate and optimize spending across all digital channels.
• Improve customer engagement through personalized marketing efforts.
• Create compelling presentations for internal stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Campaigns
• Content Management Systems

Soft Skills

• Analytical Skills
• Communication
• Creativity

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media advertising: Knowledge in using social media platforms for advertising and brand campaigns.
• Familiarity with email marketing software: Experience with platforms such as Mailchimp or similar for email campaigns.

Benefits

• Market-related salary with performance bonuses
• Paid time off and holidays
• Health insurance options
• Opportunities for professional development

Company Culture

• Innovative: A forward-thinking environment that encourages creativity and fresh ideas.
• Team-oriented: A collaborative workspace that promotes teamwork and shared success.
• Supportive: A culture that values employee growth and provides learning opportunities.