Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our team in Durban. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance our online presence and drive customer engagement.

Responsibilities

• Coordinate with external vendors for digital marketing initiatives.
• Prepare monthly reports on digital marketing performance.
• Implement A/B testing strategies for continuous improvement.
• Train team members on digital marketing tools and techniques.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Additional certifications in digital marketing will be advantageous

Experience

• 4-6 years of experience in all aspects of digital marketing

Technical Skills

• Email Marketing

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic knowledge of HTML and CSS will be advantageous for content updates.
• Experience with A/B testing: Familiarity with testing strategies to improve campaign effectiveness.

Benefits

• Comprehensive medical aid and wellness programs
• Flexible working hours to promote work-life balance
• Opportunities for professional development
• Employee discounts and perks

Company Culture

• Innovation: We value creativity and encourage innovative solutions to drive our marketing efforts.
• Team Spirit: We promote a collaborative work environment where team interaction is key.
• Continuous Improvement: Our team is committed to professional growth and learning.