SEO Specialist

Job Description

We are on the hunt for an SEO Specialist to join our dynamic team in Durban. You’ll be responsible for developing and implementing effective SEO strategies to improve our website's search engine rankings. This role requires a mix of analytical skills and creativity.

Responsibilities

• Create comprehensive reports on SEO performance to present to stakeholders.
• Collaborate with web developers for technical SEO improvements.
• Manage SEO tools and software for tracking and analytics.
• Identify and fix technical SEO issues to improve site health.
• Assist in the development of social media strategies for SEO benefits.
• Provide recommendations for PPC campaigns based on SEO insights.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree in Digital Marketing is preferred

Experience

• 4+ years of experience in SEO and content marketing

Technical Skills

• Keyword Research Tools
• Google Analytics

Soft Skills

• Time Management
• Creativity

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of Local SEO: Experience in optimizing websites for local search results.
• Familiarity with Content Management Systems (CMS): Experience working with CMS platforms to publish and optimize content.

Benefits

• Comprehensive medical aid package
• Work from home options
• Employee assistance program
• Regular team-building events

Company Culture

• Continuous Improvement: We provide resources and support for employees to grow and develop.
• Diversity and Inclusion: Our workplace embraces diversity and promotes inclusivity.
• Results-Oriented: We focus on achieving results and celebrate successes together.