Public Relations Specialist

Job Description

We are seeking a skilled Public Relations Specialist to join our team in Durban. The ideal candidate will be responsible for developing and executing PR strategies, handling media inquiries, and enhancing the company’s public image through effective communication. If you have a passion for storytelling and a knack for building relationships, we want to hear from you.

Responsibilities

• Lead public relations initiatives to improve brand recognition.
• Draft and distribute press materials, including releases and newsletters.
• Engage with stakeholders and maintain strong relationships.
• Monitor and analyze media coverage for insights.
• Collaborate with marketing teams on promotional strategies.
• Manage crisis communication plans to protect brand image.
• Evaluate and report on the effectiveness of PR campaigns.
• Utilize analytics tools for media monitoring and reporting.
• Coordinate with graphic and web design teams for content creation.
• Develop training materials for company representatives on media engagement.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or a related field
• Master's degree in a related field is preferred

Experience

• 4-6 years in public relations or corporate communications

Technical Skills

• Social Media Management
• Crisis Management

Soft Skills

• Networking
• Time Management

Certifications

• Accredited in Public Relations (APR)
• Digital Marketing Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with event planning: Background in organizing corporate events, seminars, or conferences.
• Proficiency in Adobe Creative Suite: Ability to create visually engaging PR materials.

Benefits

• Comprehensive medical aid plan
• Work-from-home options available
• Annual performance bonus scheme
• Employee development programs

Company Culture

• Inclusivity: We embrace diversity and strive to create an inclusive workplace for everyone.
• Transparency: Open communication and transparency are key parts of our culture.
• Fun and Dynamic Work Environment: We believe in a balance of hard work and fun to foster a motivated team.