Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our innovative Marketing team in Port Elizabeth. The successful candidate will manage and optimize our digital marketing campaigns to enhance brand visibility and drive engagement. You will work on various platforms, from SEO to social media, ensuring our strategies are current and effective.

Responsibilities

• Formulate and execute digital marketing plans aligned with business objectives.
• Increase website traffic through targeted digital marketing techniques.
• Maintain and enhance the company's social media presence.
• Evaluate the effectiveness of all channels and make recommendations for improvements.
• Conduct A/B testing to optimize campaign performance.
• Nurture leads through the marketing funnel with effective email strategies.
• Collaborate with external partners for joint promotional initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications or a related field
• Master's degree in Digital Marketing is a plus

Experience

• 3+ years of hands-on experience in the digital marketing industry

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Experience designing marketing campaigns with user experience in mind.
• Knowledge of mobile marketing strategies: Experience in executing mobile marketing campaigns effectively.

Benefits

• Comprehensive health coverage
• Generous leave policies
• Opportunities for advancement
• Employee wellness initiatives

Company Culture

• Inclusivity: We embrace diversity and value every team member's input and background.
• Community Engagement: We prioritize community involvement and support local initiatives.
• Work-Life Balance: Striving for a healthy work-life balance is fundamental to our culture.