Market Research Analyst

Job Description

Seeking a detail-oriented Market Research Analyst in Durban. Your role will involve collecting and pinpointing data trends to provide insights that inform our marketing strategies. Expertise in statistical software and a positive attitude is a must!

Responsibilities

• Oversee the execution of surveys and focus groups to gather consumer feedback.
• Utilize analytical tools and techniques to collate and manage data.
• Develop comprehensive competitor analysis and make strategic recommendations.
• Deliver presentations to senior management detailing findings and suggested actions.
• Work closely with marketing teams to launch new products based on research insights.
• Update research methodologies and tools to enhance accuracy and efficacy of data collection.
• Respond to data requests from team members and assist with database management.

Requirements

Education

• Master's degree in Marketing or Business Administration is preferred

Experience

• 5+ years of experience in market research or consumer insights fields

Technical Skills

• Competitive Analysis
• Statistical Software

Soft Skills

• Teamwork
• Time Management

Languages

• English: Fluent

Advantageous

• Knowledge of consumer psychology: Able to incorporate psychological principles into market research.
• Proficient in Excel: Advanced skills in Excel for data analysis and reporting.

Benefits

• Comprehensive medical and dental coverage.
• Employee assistance programs.
• Career development opportunities with mentorship.
• Work-life balance initiatives.

Company Culture

• Inclusivity: We are dedicated to creating an inclusive and diverse workplace.
• Innovation: Our culture encourages innovative thinking and creative problem-solving.
• Collaboration: We value teamwork and encourage collaboration across the organization.