Digital Marketing Specialist

Job Description

We are seeking a highly motivated Digital Marketing Specialist to join our team in Durban. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, PPC, social media, and content marketing. You will be responsible for developing and executing campaigns that enhance our brand visibility and drive customer engagement.

Responsibilities

• Design and implement digital marketing strategies that drive growth.
• Manage the creation of relevant content for various platforms.
• Ensure consistent brand messaging across all channels.
• Track and analyze performance metrics to inform strategy adjustments.
• Collaborate with stakeholders to align marketing efforts with business objectives.
• Manage the company’s social media presence and online reputation.
• Stay updated with the latest digital marketing trends and tools.
• Prepare and present reports on marketing performance to senior management.

Requirements

Education

• Bachelor's degree in Marketing or relevant field
• Master's degree preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Creativity
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Hands-on experience in creating and optimizing video content for marketing purposes.
• Familiarity with CRM software: Knowledge of customer relationship management tools to enhance marketing efforts.

Benefits

• Comprehensive medical aid coverage
• Work-from-home options
• Training and skill development programs
• Team-building retreats

Company Culture

• Collaboration: We believe in the power of teamwork and collaboration to achieve our goals.
• Continuous Learning: We provide opportunities for continuous learning and skill development.
• Work-Life Balance: We prioritize work-life balance and offer flexible working arrangements.