SEO Specialist

Cape Town Full-time R29,167 - R37,500 / Month
(R350,000 - R450,000 / Year)

Job Description

As a key player in our team, you will develop and execute SEO strategies that enhance our clients' search engine visibility. Your role will involve collaborating with cross-functional teams and reporting on performance metrics to continuously improve our SEO efforts.

Responsibilities

  • Develop strategies to improve organic search rankings and website traffic.
  • Conduct regular site audits and optimize site structure.
  • Analyze competitor SEO strategies and identify opportunities.
  • Manage link-building efforts and relationships with media partners.
  • Create engaging content that adheres to SEO guidelines.
  • Enhance user experience through actionable SEO recommendations.
  • Report on key performance indicators (KPIs) and ROI of SEO campaigns.
  • Collaborate with paid media team to align SEO with overall marketing strategy.

Requirements

Education
  • Bachelor's degree in Digital Marketing or equivalent experience
Experience
  • 4+ years of experience in SEO and website optimization
Technical Skills
  • Link Building
  • Content Management Systems (CMS)
Soft Skills
  • Time Management
  • Team Collaboration
Certifications
  • HubSpot Content Marketing Certification
  • Certified Digital Marketing Professional
Languages
  • English: Fluent

Advantageous

  • Familiarity with Google Search Console: Experience in utilizing Google Search Console for website performance monitoring.
  • Skills in A/B Testing: Practical experience in A/B testing and optimizing strategies based on data.

Benefits

  • Access to mental health wellness programs.
  • Generous vacation policy and leave benefits.
  • Funding for certifications and training workshops.
  • Team-building events and social gatherings.

Company Culture

  • Innovative Mindset: We thrive on innovation and creativity, encouraging all team members to contribute ideas.
  • Employee Recognition: We celebrate successes and recognize the hard work of our employees.
  • Work-Life Balance: We promote a healthy work-life balance, allowing flexible working options to suit personal needs.
Status: Closed