Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be instrumental in shaping our online marketing strategies. Located in Johannesburg, this role requires an individual who is proficient in utilizing various digital channels to boost customer engagement and drive conversions through innovative marketing solutions.

Responsibilities

• Design and execute A/B testing for marketing campaigns.
• Monitor and manage online brand reputation and presence.
• Liaise with external agencies for specialized marketing services.
• Identify opportunities for content improvement and campaign optimization.
• Assist in planning promotional events and campaigns.

Requirements

Education

• Master's degree in Marketing or related field

Experience

• 5+ years in digital marketing with a focus on analytics

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Project Management
• Time Management

Certifications

• Digital Marketing Pro Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of online reputation management: Expertise in managing brand perception online.
• Proficiency in CRM software: Experience using CRM tools for managing customer relationships.

Benefits

• Comprehensive medical aid coverage
• Paid time off and flexible working hours
• Support for ongoing education and certification
• Company-sponsored team-building activities

Company Culture

• Team Collaboration: Our cross-functional teams work closely together to drive results and share knowledge.
• Innovation Driven: We prioritize new marketing strategies and cutting-edge technology to stay ahead.
• Work-Life Balance: We value our employees’ time and support a healthy work-life balance.